A Tribute to Thailand’s Timeless Heritage
Discover Alue’s revolutionary new Thai botanical wellbeing products, a creation from the harmonious blend of ancient Thai wisdom and modern technology. These unique products were developed through an innovative process where intelligent companions explored classical scriptures and Buddhist content, unlocking the timeless secrets of traditional Thai craftmanship.
Our Founders spent years travelling across Thailand, visiting remote villages, ancient temples and local markets. They engaged with elders, artisans and spiritual leaders, learning about traditional knowledge and practices which had sustained communities for centuries. Along the way, they were also inspired by the Buddhist teachings which permeate Thai society, emphasising values such as mindfulness, compassion and harmony with the nature.
One of the defining moments in the creation of Alue was the discovery of a hidden recipe for natural skin wash product in an ancient manuscript found in a local temple library. The recipe, which combined a special blend of Thai herbs, botanicals was said to have been used by royalties for many years. Intrigued by its potential, our team of experts worked tirelessly to modernise the recipe while preserving its authenticity. Each product is a celebration of Thailand’s natural abundance and cultural legacy.
The result was a range of skin wash and wellness products which not only offered exceptional benefits for the skin and body but also told a story of Thailand’s rich heritage. Today, Alue has become a global brand, loved by consumers who appreciate the beauty of natural products and the stories behind them.
